Published 17 November 2026

Everything is connected.

And everything can change.

An insider's case for fixing the country we love

Have you ever felt that the news seems to get more negative each year? Been frustrated at the lack of long-term direction in our country? Or just wondered why life keeps feeling harder?

Britain's hardest problems are not separate problems. A nurse's empty fridge, a polarised feed and an economy built for consumption are all part of the same system. This book explores these then turns to look at what works.

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The Britain We Could Be, by Ric Whalley

About the book

A diagnosis, and a prescription

A nurse in Birmingham finishes a 13-hour shift saving lives, then sits in her car and cries. Her fridge is empty and payday is three days away. Almost one in five nurses regularly skip meals, and she is one of them.

Her empty fridge is not an isolated tragedy. It is connected to a broken economic model, which is connected to political short-termism, which is connected to inequality so deep that where you're born matters more than how hard you work.

In The Britain We Could Be, Ric Whalley explores how everything is connected, and how everything can change.

Inside, you'll find:

  • What is really happening across the country, why we measure against the wrong targets, and how the picture changes when we aim for flourishing rather than growth.
  • Practical lessons from leading large-scale change, from redesigning hospital discharge to rebuilding lives out of homelessness.
  • A strength-based, hopeful vision for a country that works better for everyone.

This is the evidence behind the headlines, the human stories behind the statistics, and a practitioner's case for what we do next. Honest about the trouble we're in. Genuinely hopeful about the way out.

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Where the profits go

Half the profits from this book go to Greater Change, which helps people facing homelessness with the specific costs that stand between them and a stable life. 85% of people supported sustain their move out of homelessness.

Praise for the book

What early readers are saying

Invaluable insights into making lasting change in the real world. Should be read by every policy-maker who wants to make a difference.
Rt Hon Dame Patricia Hewitt DBE
Ric Whalley’s work combines deeply felt (and movingly described) personal experience with a detailed and well-researched analysis of how we could become a better country. What makes it strikingly different is that he is not a theorist or a pundit; he writes with the practical knowledge and wisdom of someone who has actually made positive change happen for many years.
Stuart Bell CBEFormer NHS CEO
A serious book with an unusually warm centre. The Britain We Could Be is ultimately about people, their dignity, their opportunities, their communities, and what might happen if we designed society around helping more of them flourish.
Karen ChetwyndChief Executive Officer, Montessori Global Education
There is something quietly hopeful about The Britain We Could Be. It acknowledges the scale of the problems we face without surrendering to cynicism, and reminds us that meaningful change starts with seeing the whole system more clearly.
Dr. Nawtej DosanjhPresident & CEO, Vedere University. USA National Bestselling Author of A Climate of Chaos
What makes this book powerful is its humanity. The statistics matter, but Ric never lets us forget that behind every policy, target, and system are real people trying to build decent lives.
Dr. James WallaceAMD UK Gibb Medical and Rescue. Author of Diagnosis Leader
Ric’s systems thinking gives this book a distinctive strength. Rather than treating health, inequality, economic growth, education, and sustainability as separate problems, he shows why changing one often means understanding all the others.
Dr. Rahul PrasadPhysicist, Philanthropist, and Adventurer. USA Bestselling Author of Impact Shift and Success DNA
At its heart, The Britain We Could Be asks a beautifully simple question: what if we judged our success by whether people were genuinely able to live well? Ric follows that question through some of the country’s most difficult challenges and comes away with something increasingly rare, a credible sense of hope.
Shawn JohalBusiness Growth Coach, Elevation Leaders. Bestselling Author of The Happy Leader

About the author

Ric Whalley

Ric Whalley

Ric is driven by a commitment to making people, teams, and organisations more effective at scale. Trained as a physicist, he is skilled at identifying patterns in complex systems and motivated not only to understand them but to change them.

Ric Whalley is a former Partner at the strategic delivery consultancy Newton. With over 18 years working with major UK organisations and health and care systems across executive and frontline levels. His work has included delivering over £100 million in annual savings for one organisation, leading national programmes across 14 systems, and supporting client teams to generate £20 million in new savings.

He is a qualified Executive Coach, NHS Clinical Entrepreneurs Programme mentor, and Trustee at Greater Change.

He wrote this book because the evidence about what works is better than the public conversation suggests, and because the people closest to the problems are rarely the ones asked about the answers.

Are you flourishing?

Six things a good life needs

These six ingredients are what people actually need in order to flourish. The book asks what would happen if we designed society around them instead.

Ingredient one

Happiness

Happiness is the joy and contentment we feel in the moment, often at its purest with the people we love. It's the first thing most of us think of when we talk about a good life, and each of us experiences it differently, shaped by the gap between what we perceive and what we expect.

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A version where you can rate yourself against all six is coming later. For now, the book works through what each one asks of a country.

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